Where is Trace Element located?

Trace Element is based in Dallas, Memphis.

What does Trace Element specialize in?

Trace Element focuses on Branding & Identity, Packaging and Experiential.

What brands has Trace Element worked with?

Trace Element's clients have included Central Market, Raising Cane's, Chick-fil-A, Lavazza and Nickelodeon.

Who founded Trace Element?

Trace Element was founded by Jeff Barfoot and Lindsey Phaup.

Is Trace Element hiring?

Trace Element has no openings flagged in our latest review, but check its site for the current status.

Trace Element — Dallas Branding & Identity Agency

Trace Element agency website (traceelement.com)

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About Trace Element

Trace Element, founded by Jeff Barfoot and Lindsey Phaup, is a branding & identity agency with offices in Dallas and Memphis. Its work also spans Packaging and Experiential. Past clients include Central Market, Raising Cane's, Chick-fil-A, Lavazza and Nickelodeon.

Trace Element is a Dallas branding agency built around a single idea it calls Let's Make a Different, the belief that brands stand out by thinking, acting, and looking differently. Led by Jeff Barfoot and Lindsey Phaup, it has shaped beloved Texas brands like Central Market, Raising Cane's, and Shiner alongside national clients such as Chick-fil-A, Nickelodeon, and Lavazza.

Its strength is strategy-driven identity work that extends into packaging, environments, and campaigns with real craft. The regional roots run deep, which is an asset for brands wanting a partner fluent in Texas culture and broad enough for national work.

Specialties

Branding & IdentityPackagingExperiential

At a glance

LocationsDallas, Memphis
FoundersJeff Barfoot, Lindsey Phaup
Websitetraceelement.com

Notable clients

Central MarketRaising Cane'sChick-fil-ALavazzaNickelodeon

Frequently asked questions

Where is Trace Element located?: Trace Element is based in Dallas, Memphis.
What does Trace Element specialize in?: Trace Element focuses on Branding & Identity, Packaging and Experiential.
What brands has Trace Element worked with?: Trace Element's clients have included Central Market, Raising Cane's, Chick-fil-A, Lavazza and Nickelodeon.
Who founded Trace Element?: Trace Element was founded by Jeff Barfoot and Lindsey Phaup.
Is Trace Element hiring?: Trace Element has no openings flagged in our latest review, but check its site for the current status.