StrawberryFrog
New York, New York

About StrawberryFrog
Founded in 1999 by Scott Goodson, StrawberryFrog is a strategy agency based in New York. Its work also spans Advertising. Past clients include Walmart, Emirates, Infosys, Truist and Northwell Health. Its work has been recognized at Ad Age Purpose-Led Agency of the Year 2024.
Founded by Scott Goodson, StrawberryFrog built its reputation on movement marketing, the idea that the strongest brands organize people around a shared purpose rather than simply selling to them. Working out of New York with Walmart, Emirates, Infosys, and large healthcare systems, the agency pairs cultural strategy with advertising and brand transformation for enterprise clients.
Its strength is a clear strategic philosophy that gives campaigns a reason to exist beyond the product. The risk in purpose-led positioning is that it depends on a genuine organizational truth to anchor it, so the work is strongest when the client is willing to act on the movement, not just talk about it.
Specialties
At a glance
- Founded1999
- LocationsNew York
- FounderScott Goodson
- Websitestrawberryfrog.com
Notable clients
Awards & recognition
Careers & open roles
StrawberryFrog is currently hiring. See current openings on its careers page.
Frequently asked questions
- Where is StrawberryFrog located?
- StrawberryFrog is based in New York.
- What does StrawberryFrog specialize in?
- StrawberryFrog focuses on Strategy and Advertising.
- What brands has StrawberryFrog worked with?
- StrawberryFrog's clients have included Walmart, Emirates, Infosys, Truist and Northwell Health.
- When was StrawberryFrog founded?
- StrawberryFrog was founded in 1999 by Scott Goodson.
- Has StrawberryFrog won any awards?
- StrawberryFrog's work has been recognized at Ad Age Purpose-Led Agency of the Year 2024.
- Is StrawberryFrog hiring?
- Yes — StrawberryFrog has open roles listed on its careers page.
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Profile last reviewed July 2026
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