Motto
New York, New York
About Motto
Motto, founded by Sunny Bonnell and Ashleigh Hansberger, is a branding & identity agency with offices in New York, London, Dallas and Berlin. Its work also spans Strategy and Naming.
Motto is a strategy-led branding agency built around the idea that a brand should be something people want to rally behind. Founded by Sunny Bonnell and Ashleigh Hansberger, it pairs positioning and naming with identity systems for companies going through growth or reinvention, and operates from offices in New York, London, Dallas, and Berlin. The work leans on a clear point of view and a strong verbal identity rather than visual style alone.
Motto's proposition is clarity of meaning, a sharp verbal and strategic core a company and its audience can rally behind rather than visual polish for its own sake. The trade-off with positioning-led shops is that the value lives in the thinking, so the work is only ever as strong as the strategy underneath it.
Specialties
At a glance
- LocationsNew York, London, Dallas, Berlin
- FoundersSunny Bonnell, Ashleigh Hansberger
- Websitewearemotto.com
Frequently asked questions
- Where is Motto located?
- Motto is based in New York, London, Dallas, Berlin.
- What does Motto specialize in?
- Motto focuses on Branding & Identity, Strategy and Naming.
- Who founded Motto?
- Motto was founded by Sunny Bonnell and Ashleigh Hansberger.
- Is Motto hiring?
- Motto has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed July 2026
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