Where is Maximum Effort located?

Maximum Effort is based in Santa Monica, California.

What does Maximum Effort specialize in?

Maximum Effort focuses on Advertising, Content and Social.

What brands has Maximum Effort worked with?

Maximum Effort's clients have included Mint Mobile, Aviation Gin and Match.

When was Maximum Effort founded?

Maximum Effort was founded in 2018 by Ryan Reynolds and George Dewey.

Is Maximum Effort hiring?

Maximum Effort has no openings flagged in our latest review, but check its site for the current status.

Maximum Effort — Los Angeles Advertising Agency

Maximum Effort agency website (maximumeffort.com)

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About Maximum Effort

Founded in 2018 by Ryan Reynolds and George Dewey, Maximum Effort is an advertising agency based in Santa Monica, California. Its work also spans Content and Social. Past clients include Mint Mobile, Aviation Gin and Match.

Maximum Effort, founded in 2018 by Ryan Reynolds and George Dewey, rewrote the playbook for celebrity-driven marketing with fast, culturally reactive, low-budget-feeling work. Its campaigns for Mint Mobile and Aviation Gin became case studies in speed and wit, and the company was named to TIME's 100 most influential companies in 2025.

Maximum Effort's proposition is speed, wit, and built-in celebrity reach at a fraction of traditional cost. The model is distinctive and proven on Reynolds-connected brands, and the fair question is how much of the magic transfers to clients without that star power.

Specialties

AdvertisingContentSocial

At a glance

Founded2018
LocationsSanta Monica, California
FoundersRyan Reynolds, George Dewey
Websitemaximumeffort.com

Notable clients

Mint MobileAviation GinMatch

Featured work

A few of Maximum Effort’s most-viewed films from its YouTube channel. See more →

Frequently asked questions

Where is Maximum Effort located?: Maximum Effort is based in Santa Monica, California.
What does Maximum Effort specialize in?: Maximum Effort focuses on Advertising, Content and Social.
What brands has Maximum Effort worked with?: Maximum Effort's clients have included Mint Mobile, Aviation Gin and Match.
When was Maximum Effort founded?: Maximum Effort was founded in 2018 by Ryan Reynolds and George Dewey.
Is Maximum Effort hiring?: Maximum Effort has no openings flagged in our latest review, but check its site for the current status.