Where is JKR located?

JKR is based in London, New York, Shanghai.

What does JKR specialize in?

JKR focuses on Branding & Identity, Packaging and Strategy.

What brands has JKR worked with?

JKR's clients have included Burger King and Budweiser.

Yes — JKR has open roles listed on its careers page.

JKR — Global Branding & Identity Agency

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About JKR

Founded in 1990 by Joe Jones, Andy Knowles and Ian Ritchie, JKR is a branding & identity agency with offices in London, New York and Shanghai. Its work also spans Packaging and Strategy. Past clients include Burger King and Budweiser.

Jones Knowles Ritchie is one of the most influential branding and packaging shops working today, and you've almost certainly held its work in your hand. Founded in London in 1990, JKR engineered the celebrated Burger King rebrand — the confident, retro-leaning system that ditched the gradients and reminded everyone what a flat, food-forward identity could do — plus high-profile work for Budweiser. Its specialty is the design-led brand system: distinctive, ownable, built to scale across a shelf.

What sets JKR apart is restraint married to boldness — it makes mass-market consumer brands look deliberate rather than loud. Across London, New York and Shanghai it works for companies that understand a brand identity is an asset, not a coat of paint. If your problem is a tired logo and a packaging system that disappears on the shelf, this is a shop that treats that as the serious commercial work it is.

Specialties

Branding & IdentityPackagingStrategy

At a glance

Founded1990
LocationsLondon, New York, Shanghai
FoundersJoe Jones, Andy Knowles, Ian Ritchie
Phone+442074288000
Websitejkrglobal.com

Notable clients

Burger KingBudweiser

Featured work

A few of JKR’s most-viewed films from its YouTube channel. See more →

Careers & open roles

JKR is currently hiring. See current openings on its careers page.

View openings at JKR

Frequently asked questions

Where is JKR located?: JKR is based in London, New York, Shanghai.
What does JKR specialize in?: JKR focuses on Branding & Identity, Packaging and Strategy.
What brands has JKR worked with?: JKR's clients have included Burger King and Budweiser.
When was JKR founded?: JKR was founded in 1990 by Joe Jones, Andy Knowles and Ian Ritchie.
Is JKR hiring?: Yes — JKR has open roles listed on its careers page.