Droga5
New York, New York
About Droga5
Founded in 2006 by David Droga, Droga5 is an advertising agency based in New York. Its work also spans Strategy and Branding & Identity. Past clients include Under Armour and The New York Times.
Droga5 is one of the defining agencies of the modern era. Founded in New York in 2006 by David Droga — now part of Accenture Song — it built its name on idea-led work that lived in culture rather than just on TV: the early "Decode Jay-Z" project, Under Armour's "I Will What I Want," and a long run of campaigns for the likes of The New York Times that paired genuine storytelling with sharp strategy.
The Droga5 signature is the big, earned idea — work substantial enough that people talk about it unprompted. Folding into Accenture gave it consulting-scale resources, and the open question, as with any creative shop inside a consultancy, is whether the creative edge stays sharp under that ownership. So far the work has largely held its standard, which is why Droga5 remains a name that means something.
Specialties
At a glance
- Founded2006
- LocationsNew York
- FounderDavid Droga
- Websitedroga5.com
Notable clients
Careers & open roles
Droga5 is currently hiring. See current openings on its careers page.
Frequently asked questions
- Where is Droga5 located?
- Droga5 is based in New York.
- What does Droga5 specialize in?
- Droga5 focuses on Advertising, Strategy and Branding & Identity.
- What brands has Droga5 worked with?
- Droga5's clients have included Under Armour and The New York Times.
- When was Droga5 founded?
- Droga5 was founded in 2006 by David Droga.
- Is Droga5 hiring?
- Yes — Droga5 has open roles listed on its careers page.
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Profile last reviewed July 2026
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